Golf business management is a demanding but rewarding career that integrates the diverse professionals who work to make a golf course thrive. They say that if your job is doing what you love, you never have to work a day in your life. This is true, and it’s probably what attracts people to the many careers in golf business management. Of course, most of the jobs aren’t as glamorous and simple as they seem at first, but can still be very rewarding. Loving the game isn’t enough to recommend someone to a career in the industry, but it is the true calling for some.
The golf industry is strong and growing. It is a very popular game, and many wealthy men and women number among its regular players. But it isn’t just for the rich. Anyone with a free afternoon and an appreciation for being outdoors can enjoy it. Even though it is a sport that rewards strength, accuracy, and steadiness, it is not one whose physical rigors preclude the elderly. It is a life sport, one that can be enjoyed throughout one’s lifetime.
Golf business management is the art of selling the game and running the course. Essentially, there are a lot of experts and specialists, and this career involves integrating the professionals. Instructors and coaches are experts in the techniques and finer nuances of the game itself. Course landscapers are artists who work with planting and maintaining the flowering flora on the grounds. They are modern gardens. Like the private English gardens whose tradition they partly inherit, they are carefully designed verdant paradises. Unlike the gardens of Babylon or British manors, however, they can be enjoyed by anyone for an afternoon. Such is the spirit of the age. Instruction and course landscaping are both demanding jobs that require training, knowledge, and natural ability.
There are many other specialized experts, and many of these professionals scarcely seem related. Yet for a course to thrive, they must all work together. Golf business management achieves this. It is the study of all aspects of the golf course that make it profitable.
In some ways, a complex is just like any other business. It provides goods and services. People need to be made aware of the product in order to use it. A person in this career is responsible for marketing the club or association. If people are satisfied with their experience at a golf course, they’ll return with their own business and the business of their friends. If the goods and services are too expensive, fewer people will use them. If they aren’t expensive enough, it will be impossible to make a profit. A career in this field looks to the economics behind a course. Keeping it profitable is an art and a science.
The management at a particular course must be an expert in business matters, but must also be familiar with all aspects of the game itself. It’s the responsibility of a landscaper to design the course and see that it is well maintained. Plants, rolling hills, ponds, sand, and scenery are the paint, and the course is a canvas to these artists. Management has responsibilities here too. They must decide how much money will be spent, and where, and how. Management is also in charge of hiring and managing the landscapers. So it is with all the other experts and workers that management succeeds.
Successful golf business management requires training and study in business and in the sport itself. It is not an easily learned career, but for many who have it, it is the most satisfying job in the world.